Sports Business

Your Stadium Has Been Sold and So Has Your Soul: The Corporate Naming Rights Racket

At some point in the last thirty years, we all quietly agreed to let corporations rename the sacred spaces of American sports fandom, and nobody even threw a fit about it. From Candlestick to 3Com Park to whatever the hell the San Francisco 49ers' stadium is called this week, the naming rights industry has turned hallowed ground into a rolling billboard — and the fans got absolutely nothing in return. Let's talk about it.

Aug 5, 2026

Pull Back the Curtain: Your Favorite Sports Rivalries Are a Marketing Deck With Sneakers On

The NFL wants you angry about a beef between two franchises that share a PR firm. The NBA wants you glued to a Christmas Day matchup between a contender and a team that will be lottery-bound by February. The rivalries feel real. The drama feels earned. Almost none of it is. Let's do the math.

Aug 5, 2026

Money Well Torched: The Hall of Shame for the Worst Contract Extensions in Recent Sports History

Some GMs look at a player's injury history, declining stats, and rapidly aging body and think, 'Yeah, let's lock this guy up for five years at max money.' The results have been — how do we put this diplomatically — catastrophically stupid. Here's our definitive ranking of the contracts that didn't just hurt teams, they haunted them.

Aug 5, 2026